MIRRoW AI

Do your market research in 10 minutes, not six months

Simulate thousands of real human behaviors through statistically valid Digital Twins

Revolutionary market research

Leverage AI-powered Digital Twins of real people to get insights faster and more accurately than ever before

AI Digital Twins

Statistically valid digital representations of real people based on in-depth interviews

Lightning-fast results

Get market insights in minutes instead of waiting months for traditional research

Demographic filters

Target specific audiences with precise demographic and psychographic filters

What-If Simulations

Test scenarios and product ideas across thousands of Digital Twins instantly

Infinitely scalable

Survey thousands of Digital Twins without the cost and time of recruiting participants

Deep insights

Get psychological, behavioral, and demographic insights from every interaction

How it works

From real interviews to actionable insights

1

We interview real people

Our team conducts in-depth voice and written interviews with real participants to gather authentic perspectives

2

We create Digital Twins

Our AI analyzes each interview to generate accurate Digital Twins with complete psychological and demographic profiles

3

You get insights instantly

Run simulations, test scenarios, and extract market insights from your Digital Twin society with demographic filters

Perfect for

Product development

Test product concepts and features before investing in development

Marketing campaigns

Validate messaging and creative concepts with your target audience

User research

Understand user behavior, preferences, and pain points at scale

Brand strategy

Test brand positioning and messaging across different demographic segments

Why choose MIRRoW AI

10x Faster

Complete research in days, not months

90% Lower Cost

A fraction of the cost of traditional market research

Unlimited Scale

Survey thousands without recruiting participants

Statistically Valid

Research backed by psychological and behavioral science

Our Team

Meet the experts behind MIRRoW AI

Mattia Sapone

Mattia Sapone

CEO

Innovation & Entrepreneurship Business School – Politecnico di Milano

LinkedIn
Simone Alverdi

Simone Alverdi

CDO

Statistics & Data Science Bicocca University

LinkedIn
Emanuele Pavanello

Emanuele Pavanello

CTO

Software Engineer & Applied AI Specialist

LinkedIn
Nadia Olivero

Nadia Olivero

Scientific Advisor

Professor of Consumer Psychology & Marketing

LinkedIn

Join the waitlist

Get free early access to MIRRoW AI and receive exclusive market insights based on our Digital Twin societies with demographic filters

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Join hundreds of companies already using MIRRoW AI

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